Jon initially studied Mechanical Engineering at Nottingham University, before joining the Sports Technology Research Group at Loughborough University in 1998.

His early research studied the ‘feel’ of a golf shot and he worked in collaboration with Callaway Golf for 8 years. He completed his PhD in 2002 and started his first academic post in 2006. He has conducted research in collaboration with many leading equipment manufacturers (adidas, HEAD, PING, Wattbike), governing bodies and international sports federations (FIFA, FIH, ITF).

He also teaches on both the Sports Technology and Mechanical Engineering degree programs and performs a number of administrative roles. He is currently Head of the Sports Technology Research Group.