Joshua Alexander is an artist and filmmaker. His practice explores the use of experimental moving image to disrupt corporate digital content. His film work has been shown at the Whitechapel Gallery, London Short Film Festival, and Modern Art Oxford. Awards include Best Film at Swedenborg Film Festival 2022 and Best Editing at Exit 6 Film Festival 2022.
Title of thesis: Haunting the Corporate World: Using experimental moving image to destabilise capitalist reality
Joshua’s practice-as-research project investigates the use of experimental moving image to highlight and disrupt the presence of neoliberal ideological structures in corporate culture and digital content. His research examines corporate videos, podcasts, social media platforms and websites; using these sources to re-stage, satirise, and critique the corporate world through altered reflections created using experimental moving image. Drawing on a lineage of experimental practices, his research interrogates the audio-visual forms of the corporate world. Using green-screen technology to perform a cast of corporate characters who are superimposed within landscapes created through digital compositing, his techniques of self-multiplication and effacement create nightmarish caricatures of the corporate workplace, subverting the hegemonic structure of the ‘self as entrepreneur’ through depictions of the self as a splintered, unknowable, and strange entity.
Supervisors: Dr Fred Dalmasso and Professor Claire Warden.