Betul Sahin is a passionate design researcher with a keen interest in "change." Her doctoral studies focus on the intersection of behaviour change and Product-Service Systems, with a particular emphasis on electronic waste. Holding both bachelor's and master's degrees in industrial design, her previous research has explored topics such as product-service systems, user experience, sign and meaning, sustainability, and the evolution of experience over time.
With more than five years of experience as a teaching assistant, Betul has contributed to various courses, including Model and Prototype Making, Industrial Design Studio, Semiotics and Semiology in Design, and Basic Design Studio. She has played an active role in structuring these courses, offering guidance and support to students. She continues to contribute to undergraduate modules such as Design at SDCA and Signs and Meanings in the Design School.
Betul enjoys engaging in side projects and conducting research on diverse topics, always seeking opportunities to collaborate with other researchers and participate in meaningful discussions.
Title of thesis: Exploring the Application of Behaviour Change in the context of Product Service systems for Electronic Waste
Betul's research primarily focuses on the intersection of behaviour change and product-service systems, particularly in relation to electronic waste. She is currently working on publications in this area as part of her PhD. Her research interests include exploring behaviour change at both social and individual levels.
She completed her master's degree in industrial design, with a thesis titled "The Effect of User Experience Over Time in Product-Service Systems: The Example of İSBİKE Public Bicycle System." Her previous work also includes studies on the transformation of spatial perception during the pandemic and alternative approaches to online design education.
Additionally, she is committed to contributing to Turkish design literature to enhance accessibility for individuals who are not proficient in English.
Supervisors: Dr Nikki Clark and Dr Debra Lilley